Est.2010
Mujrim
A witty campaign starring Ravi Kishan that uses dramatic courtroom-inspired storytelling to reinforce product trust and authenticity.
Challenge
The campaign sought to differentiate Tata Salt using memorable, entertaining storytelling while reinforcing its long-standing reputation for quality.
Solution
We developed a humorous narrative inspired by classic courtroom drama, using Ravi Kishan's performance and playful storytelling to make the brand message memorable and engaging.
Result